Add testimonials to your WordPress website with Easy Testimonials

Hello friends,

Do you want to increase your brand awareness and conversions rates and attract more customers to your WordPress website? I am sure that you do! So in today’s post I will be talking about testimonials – why are they needed as a social proofing tool and how can they help you. I will also make a review of one easy to use WordPress plugin that is created for this purpose.

So let’s see how you can add testimonials to your WordPress website with Easy Testimonials.

First things – first! Why testimonials are important and why should you have them on your website?

Testimonials are know to beat any other type of content marketing in terms of effectiveness. The reason for this is simple. Nowadays the Internet is huge and you can purchase goods and services from a vast amount of websites. However some of them are made just to scam the customers and to take their money by providing inadequate services or low-quality goods. The good news is that most websites are not aiming at this! Their owners understand that profitable business is based on the foundations of trust. That is why they want to provide their customers with the best quality of both goods and services.

But how to convince customers that your website is one of the “good guys” and what you are aiming to sell is with the best quality and optimal price? By doing some marketing and PR. And to be more specific – you’d want to pay special attention to content marketing by providing your customers with reviews, blog posts, etc. And of course you’d want to display testimonials from happy customers that have already made purchases and were more than satisfied.

These testimonials will be telling your new customers a couple of things. First – this website is genuine and I will not get scammed here. Second – I will know exactly what to search for and what to purchase from this website.

Of course the latter usage of testimonials is related to websites that aim to sell goods from different manufacturers.

In most cases you’d want to display testimonials for the first reason – so that your new customers can be attracted.

Let’s not forget that testimonials are a sure way of increasing conversions rates on your website, when used correctly and effectively!

How to add testimonials on WordPress with Easy Testimonials?

Download and install the plugin. Then activate it and head to the new menu called Testimonials in your WordPress admin panel. From there you can see your already created testimonials, add new ones and manage their categories.

Each testimonial can be created by using the WordPress visual or text editors. You can add the content and format it according to your needs. After this you can add some information about the customer who has given this testimonial. You will be able to add:

Each testimonial can have a specific category or categories. Adding them is similar to adding categories to your WordPress posts. You can choose from the existing ones or add a new one. You can also add a featured image for the testimonial. When you are done editing/creating it you can use the generated shortcode in order to display it on a specific post or page on your WordPress website.

Create/Edit a testimonial

If you want to edit the plugin’s settings you have to go to another newly created menu in the WordPress admin panel. It will be called Easy Testimonials Settings. It contains several sub-menus:

The plugin also provides a widget for displaying random testimonials. It can be added to any of your WordPress widget areas and you can configure its behavior as well.

Another widget is also available. It is called Testimonial Cycle Widget and it can display testimonials in a slideshow.

There is also a Testimonial List Widget that will display testimonials as lists.

If you want to display only a single testimonial – there is also a widget for this. And another one if you want to display testimonials in a grid.

Easy Testimonials is a free plugin. However it also has a professional version that unlocks all of its capabilities. For example the submission form for your customers and users. They will be able to write the content by themselves and also upload images with testimonials. This form can be integrated with captcha plugins so that you can be protected from spam. The PRO version also provides you with many other benefits as well. Make sure that you check them out in the WordPress.org page of the plugin.

Easy Testimonials is also SEO friendly. The plugin uses uses schema.org compliant JSON-LD markup, so that your testimonials appear correctly in search results. Let’s not forget that the testimonial content is also adding additional text and images for indexation purposes as well.

So what do you think, friends? Will you use Easy Testimonials on your WordPress website? Share any thoughts and questions in the comment section below.

See you soon, friends!

*The images are embedded from the WordPress.org page of the plugin.

SendPulse – the ultimate digital marketing solution

Hello friends,

Today we are going to be discussing one solution that will help you achieve optimal results for your digital marketing campaigns. We will be focusing on its core functionalities and of course its WordPress integration.

This solution is called SendPulse and it is every marketeer’s best friend!

SendPulse - send newsletters, webpush notifications and SMS

What does SendPulse do?

A lot! SendPulse is a full featured suite that offers you the possibility to create and optimize your newsletter campaigns with ease, then send them via SMTP which is again provided by the suite. Then you can target users with push notifications. But that’s not all! You can also send SMS messages so that your customers will always be notified about your discounts and offers. There is also an API that can be used by the engineers for full control and endless managing capabilities.

But what is most important about SendPulse is that this solution relies on artificial intelligence, hyper personalization and predictive analysis. By using it you can be one step ahead of your competition!

I want to know more about SendPulse.

I am sure that you do! If you visit the official website of SendPulse you will find out everything that you need to know. However let’s focus on the key features of this solution, shall we?

SendPulse is the choice of over 320,000 users for a reason! It simply works as intended. With this solution your digital marketing campaigns will benefit from extremely high delivery rate worldwide. Also SendPulse provides you with speed service (again extremely high).

One of the most important parts of every digital marketing campaign are newsletters. If they are created properly and sent in an appropriate time, then they can result in great ROI. Many users will return to your website and a great amount of them will purchase your products or services. In order for this to happen you will need a solution that will allow you to focus on the most important part – the creation of the newsletter and its sending when intended. So here comes SendPulse with its ability to allow you to create different types of mailings and send them all from one single platform.

Remember that I mentioned that this solution allows you to focus on the important parts of your newsletter campaigns? Well after you create and send them it’s time to start communicating with your customers. And when using SendPulse you can also focus on this extremely important part and leave everything technical to the great team behind the solution.

Sending a newsletter campaign must be done from servers that are known to have good reputation. Period! Everything else can be compared to trying to shoot birds with flak guns. You might hit some but most will simply fly away! But you can relax! With SendPulse not only that no birds will receive any harm, but your emails will just arrive to every subscriber! Nothing is lost!

This solution also allows you to create split tests so that you can achieve higher number of website conversions. There is also support for mobile devices. This means that your newsletters will be responsive and will allow your subscribers to read them with ease on their mobile devices.

SendPulse provides automation features. Using this suite you will be able to create hybrid series of communications and target your users with SMS, newsletters, webpush notifications. There is also an integration with third party systems that will ease the process even more. There are additional features like resend to unopened which is known to increase the original open rate of your newsletters campaign by up-to 80% (industry dependent).

Last but not least – you get an analytics functionality that will allow you to receive detailed reports so that you will know what is the status of your campaigns and how to improve them.

How to integrate SendPulse with WordPress?

There is a plugin that will activate Web Push notifications on your WordPress website. You may get it from WordPress.org or by using the plugin installer in your dashboard. There is also an excellent guide created by the SendPulse team that will show you exactly how you can integrate your website with the suite. Make sure that you read it (click here).

There is also another plugin from SendPulse that allows you to generate subscribers from your own WordPress website. There is a vast amount of benefits of having this plugin installed and activated. For example you can make list segmentation. Make sure that you read more about this plugin from here. And you can also download it from WordPress.org as well.

So what do you think friends? If you are still uncertain about whether to use SendPulse or not, then you need to know that you are able to try it for free. 15,000 emails can be sent monthly when using this solution and without any costs!

If you want to find out more about SendPulse, you can have a look at the official YouTube channel of SendPulse. There you can find great videos that explain how to work with the solution.

Here is an example for one of them which shows how you can create newsletters using SendPulse:

https://www.youtube.com/watch?v=24YOlnB0fU8

See you soon, friends!

Top 5 WordPress Affiliate Plugins For Serious Marketers

If you are unaware, you can make a lot of money in blogging thanks to affiliate marketing. Affiliate marketing may sound complicated, but it is very simple. Nearly the entire process can be automated (or require little work) before you can make your first earning on affiliate sales. The only challenge you will ever face in affiliate marketing is probably the convincing or selling part.

WordPress users are spoilt with multiple choices when it comes to affiliate marketing. There are many plugins which you can use to turn happy readers into customers and even showing relevant advertisements to them at the right time. More importantly, these plugins are so flexible where you can set once and forget!

Let’s discover the top 5 affiliate plugins for WordPress below.

Thirsty Affiliates

When it comes to cloaking an affiliate link, Thirsty Affiliates is my favorite plugin. At first glance, Thirsty Affiliates plugin looks like most of the major players (for affiliate plugins) in the market. However, it comes packing with quite a few powerful features which can take your affiliate marketing to a whole new level.

Here are some features in Thirsty Affiliates:

The real unique ability of Thirsty Affiliates lies within its add-on bundles such as Geolocations and Google Click Tracking.

In Geolocations, Thirsty Affiliates allows you to target visitors from specific countries with the chosen affiliate links. This will result in a higher conversion rate and indirectly, a better chance to monetize your WordPress blog.

Google Click Tracking allows the plugin automatically to detect affiliate links and adds Google Analytics Event tracking. If you are serious about understanding statistics and click-through-rates, this plugin is definitely for you.

Pretty Link

Pretty Link has come a long way in the affiliate marketing niche, and it is extremely popular among WordPress users. For me, Pretty Link is a great alternative plugin for Thirsty Affiliates.

Instead of using URL shorteners such as Bit.ly and Tinyurl.com, you can shorten links using your domain name directly on your WordPress blog. Pretty Link plugin gains a lot of popularity because it is easy to use and is highly flexible.

Just like most of the affiliate plugins, it comes with several different options for statistic reports. For example, you can choose between basic and advanced statistic reports which are displayed based on various requirements such as the number of hits and unique hits per link. For advanced marketers, you may want to opt for the advanced statistic as it will display the results in graph form which helps to decipher the data even better.

OIO Publisher

This plugin has been in the market for some time now, and it is still one of the most powerful affiliate plugins for both beginners and advanced marketers.

The concept behind OIO Publisher is simple; a huge percentage of affiliate marketing is closely related to banners and hyperlinks. With OIO Publisher plugin, marketers can control these links like never before. This means that both of the above are extremely flexible, and you can easily tweak them easily from time to time without needing any coding skills or manually changing the links.

With OIO Publisher, you can create rotation and display different banners based on specific categories. Instead of constantly changing the advertisement banners, all you need to do is to change the banner in the plugin, and it will take care of the rest. If hyperlinks are your favorite method, OIO Publisher allows you to create hyperlinks throughout the blog without needing to change page by page.

Affiliate marketing can be a tough job and therefore, OIO Publisher allows you to sell advertisement space in its marketplace. You can sell all forms of text ads, banners and even paid reviews with prices of your choice using OIO Publisher.

Adsanity

Adsanity is a great ad management plugin for beginners. It allows you to insert banners, in post graphics and videos in just a few clicks. The best part? The entire process can be done directly from your WordPress dashboard!

With Adsanity, you can configure the plugin to schedule the duration of an advertisement or banner that is in view. This ensures that you can maximize the revenue gained while ensuring that you do not display banners which had expired. For same bloggers, Adsanity is also known as a light ad rotator plugin. It is incredibly easy to setup and extremely lightweight that does not have a huge impact on website loading speed.

Just like any other WordPress affiliate plugin, Adsanity comes with several statistic options for you to analyze the performance. What attracts me in this feature is the graph-like statistic which is really powerful and highly user-friendly.

Auto Affiliate Links

Affiliate marketing can be very time-consuming. For starters, you are required to find the right product to promote and after that, writing a high-quality article to boost the sales of it. Then, the last step is to add the much-important affiliate links to ensure that you are credited with the sales commission.

In most cases, the entire process of marketing an affiliate product would take hours, and it can be stressful. With Auto Affiliate Links plugin, most of the affiliate marketing job can be done rather quickly especially when it comes to creating unique shorten links.

You can easily integrate popular affiliate marketplace such as Shareasale and Amazon to the plugin. It will then add the affiliate links directly into your content with just a few clicks. You can also take affiliate marketing to a whole new level by using an API key to generate automatically and display links from the marketplace.

The plugin allows you to maintain a good control of the affiliate marketing process as you can define the number of links to be automatically shown on a page.

Conclusion

In today’s world, there are many WordPress affiliate plugins which you can choose from. While you cannot go wrong with any of these plugins, it is important for you to understand the features of the individual plugins first before installing them. This is to ensure that you can leverage the plugin to the best of its ability and make affiliate marketing work extremely well (and easy) for you.