SendPulse – the ultimate digital marketing solution

Hello friends,

Today we are going to be discussing one solution that will help you achieve optimal results for your digital marketing campaigns. We will be focusing on its core functionalities and of course its WordPress integration.

This solution is called SendPulse and it is every marketeer’s best friend!

SendPulse - send newsletters, webpush notifications and SMS

What does SendPulse do?

A lot! SendPulse is a full featured suite that offers you the possibility to create and optimize your newsletter campaigns with ease, then send them via SMTP which is again provided by the suite. Then you can target users with push notifications. But that’s not all! You can also send SMS messages so that your customers will always be notified about your discounts and offers. There is also an API that can be used by the engineers for full control and endless managing capabilities.

But what is most important about SendPulse is that this solution relies on artificial intelligence, hyper personalization and predictive analysis. By using it you can be one step ahead of your competition!

I want to know more about SendPulse.

I am sure that you do! If you visit the official website of SendPulse you will find out everything that you need to know. However let’s focus on the key features of this solution, shall we?

SendPulse is the choice of over 320,000 users for a reason! It simply works as intended. With this solution your digital marketing campaigns will benefit from extremely high delivery rate worldwide. Also SendPulse provides you with speed service (again extremely high).

One of the most important parts of every digital marketing campaign are newsletters. If they are created properly and sent in an appropriate time, then they can result in great ROI. Many users will return to your website and a great amount of them will purchase your products or services. In order for this to happen you will need a solution that will allow you to focus on the most important part – the creation of the newsletter and its sending when intended. So here comes SendPulse with its ability to allow you to create different types of mailings and send them all from one single platform.

Remember that I mentioned that this solution allows you to focus on the important parts of your newsletter campaigns? Well after you create and send them it’s time to start communicating with your customers. And when using SendPulse you can also focus on this extremely important part and leave everything technical to the great team behind the solution.

Sending a newsletter campaign must be done from servers that are known to have good reputation. Period! Everything else can be compared to trying to shoot birds with flak guns. You might hit some but most will simply fly away! But you can relax! With SendPulse not only that no birds will receive any harm, but your emails will just arrive to every subscriber! Nothing is lost!

This solution also allows you to create split tests so that you can achieve higher number of website conversions. There is also support for mobile devices. This means that your newsletters will be responsive and will allow your subscribers to read them with ease on their mobile devices.

SendPulse provides automation features. Using this suite you will be able to create hybrid series of communications and target your users with SMS, newsletters, webpush notifications. There is also an integration with third party systems that will ease the process even more. There are additional features like resend to unopened which is known to increase the original open rate of your newsletters campaign by up-to 80% (industry dependent).

Last but not least – you get an analytics functionality that will allow you to receive detailed reports so that you will know what is the status of your campaigns and how to improve them.

How to integrate SendPulse with WordPress?

There is a plugin that will activate Web Push notifications on your WordPress website. You may get it from WordPress.org or by using the plugin installer in your dashboard. There is also an excellent guide created by the SendPulse team that will show you exactly how you can integrate your website with the suite. Make sure that you read it (click here).

There is also another plugin from SendPulse that allows you to generate subscribers from your own WordPress website. There is a vast amount of benefits of having this plugin installed and activated. For example you can make list segmentation. Make sure that you read more about this plugin from here. And you can also download it from WordPress.org as well.

So what do you think friends? If you are still uncertain about whether to use SendPulse or not, then you need to know that you are able to try it for free. 15,000 emails can be sent monthly when using this solution and without any costs!

If you want to find out more about SendPulse, you can have a look at the official YouTube channel of SendPulse. There you can find great videos that explain how to work with the solution.

Here is an example for one of them which shows how you can create newsletters using SendPulse:

https://www.youtube.com/watch?v=24YOlnB0fU8

See you soon, friends!

Instagram Feed for WordPress – review

Hello friends,

Do you want to know how to add your Instagram feeds on WordPress? This post will help you achieve this!

All you need is the plugin Instagram Feed.

Before we begin discussing its functionalities, let’s have a quick look at Instagram itself.

This social media has become extremely popular. It is used for photo and video sharing as well as social networking. Such a project attracts a great amount of users and sooner or later the attention of marketeers. There are plenty of guides available online that can help you create a powerful social media marketing strategy for Instagram so that you can start promoting your brand, products and services in this social media as well.

A suitable way to gain a bigger audience for your company’s Instagram profile is to popularize it as much as possible. One option is to integrate your feed in your website so that your new organic visitors may have a look at your photos/videos and then decide to follow you on that social media network. This is the very option that we are going to discuss in this post.

OK, I am intrigued! How can I use the plugin Instagram Feed?

Begin by installing and activating the plugin itself. You can do this in several ways. The most convenient one is to use the WordPress plugin installer system. However you can always upload the plugin manually and then install it. In this case you have to download it from its official WordPress.org page.

After this you have to activate it and then navigate to the settings page “Instagram Feed” in order to configure the plugin. This page is accessible through the WordPress dashboard. You will need your Instagram Access Token and Instagram User ID in order to connect the plugin with your Instagram account.

In the plugin settings you have to determine whether or not you want to keep the plugin settings in case you decide to remove it at a later point. This can be useful if you change your mind and choose to install it once again.

All of these settings are just the first tab in thie Instagram Feed settings menu. It is called “Configure”. Make sure that you click on the “Save Changes” button before you move on to the next tab.

It is called “Customize” and here you can make the magic work by choosing how will the feed look like on your WordPress website.

The options here are related to:

Again – remember to save your changes before proceeding to the next tab which is called “Display Your Feed”.

In it you are presented with a default shortcode that you are free to paste anywhere you want in your WordPress website. For example you may use a post or a page. Most likely you will select a text widget which will be placed on a suitable widget area on your theme.

There are also different shortcode combinations so that you can display multiple feeds or make any other customizations.

The last tab is related to the license of the plugin Instagram Feed.

This review covers all of the free features. However you may choose to add more power by purchasing the PRO version of the plugin. Here is a short video that presents its features to you:

What is next? Give this plugin a try! If you want further tips on how to set it up and running then you can follow the official guide from this link.

Also you can share any opinions on Instagram Feed in the comment section below. See you soon and don’t forget to share this post in social media as well.

Custom Twitter Feeds – review

Hello friends,

I am sure that you are familiar with the social media power of Twitter. This network is proven to be extremely effective when it comes to using it for marketing purposes.

In this post I will present to you one solution that will allow you to show your Twitter feeds on your WordPress website in order to attract more followers in this social media.

The solution is called Custom Twitter Feeds.

First a quick explanation on how Twitter works for those users who are yet to begin using it.

Twitter allows you to create a micro-blog message that is limited to 140 characters. In it you can add text, images or video files. Usually Twitter also counts the URL characters as part of the main message that is why using a URL shortener is a good idea in this case. In this social media you can also create polls and add location to your tweets (the name of the micro-blog messages that you create).

Twitter relies on the @ sign to mention a user or a brand in a tweet. For example if you wish to mention The CMS Place on Twitter you can use @TheCMSPlace in your updates.

This social media also relies on the hash-tag technology. These are specific topics that may go viral if more than one person uses them in their tweets. They are created of characters without spaces and with the # symbol in front of them. For example: #WordPress. You can either use existing hash-tags that are already viral or you can create your own one and popularize it.

In Twitter you can also have conversations when users and brands are mentioning each other and then replying on the respective tweets and so on.

Now on the main topic – why should I use Custom Twitter Feeds on WordPress.

This plugin will allow you to display the feed of your personal or business profile on your website. The key moment here is that you will be able to completely customize this feed. You can add user timeline, home timeline of even the hashtag that you have created for your brand and want to be popularized.

How to use Custom Twitter Feeds?

Begin by following the already familiar procedure of installing (automatically using WordPress or by downloading from WordPress.org) and activating the plugin.

Then you have to go to your WordPress dashboard and click on the Twitter Feeds menu in order to configure the plugin.

Once you do this, you will be presented with five tabs:

The settings options for Custom Twitter Feeds

What should I do next with Custom Twitter Feeds?

Start filling your Twitter profile with useful tweets and display them on your website. Remember that great content in any form is a sure method to attract new followers for your brand. A good idea here will be to find additional information about using Twitter for social media marketing purposes so that you can be sure that you are doing it right.

That’s all friends! If you find this plugin useful, please give it a try. Bear in mind that this review was for the options supported in the free version of Custom Twitter Feeds. If you want more power for your custom feeds you can purchase the PRO version of the plugin and unlock all of the additional options in the tabs.

Please share this post on social media in order to help other users find out about this great plugin and don’t forget to write any questions or feedback in the comment section below.

See you soon, friends!

E-MAILiT Share Buttons – review

Hello friends,

In this post I will present to you E-MAILiT Share Buttons. They are easy to use and will allow you to utilize influential features straightforwardly into your site. This is achieved by the usage of a completely customizable environment.

E-MAILiT Share Buttons

Why E-MAILiT Share Buttons?

This WordPress plugin is a creative solution that will increase the chance of getting your content shared in social media, messaging networks and email. It is extremely comfortable for both mobile and desktop usage. E-MAILiT Share Buttons combines different share buttons that you can choose from and set for your WordPress website. But that’s not all! This plugin also provides different media solutions and the most important functionality for each publisher and marketeer – analytics. Yes, you will be able to see sharing data and it will allow you to improve your digital marketing strategy.

By using E-MAILiT Share Buttons you get:

How to use E-MAILiT Share Buttons?

By going through the usual initial steps. You either search for the plugin in the WordPress.org plugins section and then download and upload it to your website or you directly search and install using the Add new menu in WordPress.

Then you have to activate it and finally you need to adjust its settings by going to Settings -> E-MAILiT Share in your WordPress dashboard.

The options to choose from are grouped in two tabs:

Let’s start with the Share buttons tab:

E-MAILiT Share Buttons Settings

First of all you can customize your buttons by:

Then you need to adjust the global button for more sharing options:

Then you can adjust the floating capabilities of E-MAILiT Share Buttons by choosing the share sidebar position – left, right or deactivated. And you can also turn the mobile share bar on and off.

The next step is to choose the standalone services that you want to use for sharing your content.

You can stick up with the default selection or add more services and arrange them. Then you need to set your Twitter user name – useful for getting more followers fast. Finally you can decide if you want your images to be pin-able (i.e to be shared to Pinterest) or not.

The final settings here are for the placement of the share buttons.

You can add them above the content, below it or on both places. You can also include/exclude the types of content where they should appear (for example pages, posts, etc).

Now let’s see the Advanced Options tab:

E-MAILiT Share Buttons Advanced Settings

You can enable or disable the “After share promo” if you want.

Then you can actually define its heading saying “Thanks for sharing!” (by default) or anything else you want to say to your visitors. After all the goal is to socialize with your audience as much as possible in order to provide them better services.

The “After share promo” also allows you to ask them to follow you on social media. So basically you need to define your channels so that the visitor can follow you.

Finally you can insert ads in the “After share promo” by adding your Ad unit or Promo URL.

You can disable this functionality as well if you are a non-profit website or simply you don’t want to scare your visitors away with useless ads.

So this is it! After you have made your choice and saved your settings (don’t forget to do this) then you are done and you can enjoy using E-MAILiT Share Buttons.

This is it friends! Will you give E-MAILiT Share Buttons a try? Or maybe you already have. Then it would be great if you share your opinion on this plugin’s functionality with the rest of TheCMSPlace readers.

See you soon!

*The images of the settings are embedded from the WordPress.org page of the plugin

SendPress – review

Hello friends,

In this post I will make a review of one really useful and easy to use WordPress plugin. It is called SendPress and its purpose is to allow you to create wonderful newsletters and to send them to your subscribers. This plugin also aids you in gaining new subscribers as well.

SendPress - a reliable way to create and send your newsletters

Let’s begin by installing and activating SendPress!

Then head to the WordPress Dashboard and seek the SendPress menu. It has several items in:

If you just click on the main SendPress menu you will be redirected to the Overview page. There you will be asked to adjust your settings before you start using SendPress. So either go to the Settings tab or click on the “information” link in the warning notice.

SendPress Overview Tab

In the Settings tab you have different sections. The first one is the Sending section.

SendPress Settings Tab

There you need to write the name of the sender (again this might be your own name or your brand) and the email address of the sender. Fill these out and save them. Then scroll down a little to configure the email server/service that you will be using in order to send your newsletters via SendPress.

SendPress Settings Tab

Here you can choose between:

Once you have this set up you can send a test email by entering the address in the beginning of the Sending section of the Settings tab.

Here is the result:

SendPress Test Email

SendPress Test Email

Like any modern newsletter service SendPress allows you to provide Single And Double Opt-In confirmation options. All of these can be configured in the Confirmation tab.

SendPress Settings Tab

SendPress Settings Tab

There you can choose on which page to redirect the subscribers and what to happen in order to get their confirmation correctly.

Then go to the Permissions section.

SendPress Settings Tab

There you can manage which user role on your WordPress website can:

Needless to say that you should limit these permissions to the most reliable team members or simply for yourselves.

Then there is the Notifications section.

SendPress Settings Tab

This SendPress Settings’ section allows you to send email notifications to a specified address or you can do this to all WordPress administrators on your website. The notifications can be instant, daily, weekly or monthly and they are two types – when a user subscribes or when a user decides that they do not want to read your newsletter and unsubscribes. You can also enable HipChat notification by entering a HipChat API key.

Now to the Forms section.

SendPress Settings Tab

SendPress Settings Tab

Here you can manage your subscription forms. SendPress allows you to create two types of forms – Signup and Manage subscriptions form.

Next is the Advanced section where you tweak the functionality of SendPress.

SendPress Settings Tab

Here you can adjust:

You can also receive Table Information regarding your database and then choose to install the missing tables (if any), repair the event tables or check the templates.

In the Styles section you can design the style of your newsletters.

SendPress Settings Tab

There are plenty of options: background, body text color, body link color, header styles, etc. So basically you have everything needed to design the most suitable newsletters for your subscribers.

Next is the Emails tab.

SendPress Emails Tab

Here you create your emails, manage your templates, adjust social icons and other options in the different sections. Some of them are available for the Pro version of SendPress only.

Then there is the Reports tab where you get data about your newsletters.

SendPress Reports Tab

Next is the Subscribers tab which allows you to manage your subscribers.

SendPress Subscribers Tab

In the Queue tab you see the email queue and you can manage the emails per day – you can pause the sending or to send everything now.

You are presented with the active queue, the stuck emails, the send history and the send errors.

In the Help tab you receive Debug information for your WordPress website and you also get to use the SendPress support system.The Pro tab presents SendPress Pro and you can buy this version and enter your key.

The Pro features of the plugin are also described on the official website sendpress.com.

Let’s review them as well:

So that’s all friends. The SendPress free plugin is powerful enough for any WordPress beginner, blogger or small business. However for bigger websites/projects you might consider the SendPress Pro version in order to achieve your goals.

What do you think? Will you use SendPress for your WordPress? Share your thoughts, questions and feedback in the comments bellow.

Also you can watch this presentation video in order to get familiar with SendPress:

See you soon, friends!

Integrate custom mail server/service for WordPress

Are you planning on sending e-mail newsletters? If this is the case then you have made the right decision since this is an extremely efficient marketing channel and it would be a shame not to use it.

However using the default mail server for your website might be a bit of a problem.

Why? Because you might overload it or get a negative spam score and thus you won’t be able to send any more e-mails whatsoever. Let’s not forget the delay problems while sending the e-mails. In other words – using the default mail server for regular e-mails (such as registration e-mails) is rather OK but when it comes to mass e-mail sending (such as newsletters) then you better find a better solution.

And such solution is the usage of a custom mail server or service. And in this post I will show you how to achieve this in WordPress.

But before I do this, let’s have a look at the beautiful external newsletter services such as Mailchimp and consider their usage for a moment. You won’t need to change your WordPress mail configuration, nor worry about the risk of being marked as a spammer. All you have to do is to create a MailChimp account, drag&drop the components in order to create a beautiful newsletter design and then send it to your subscribers. Extremely fast, easy and safe.

There’s even a WordPress plugin that allows you to add subscribers to your MailChimp lists from your WordPress site, with ease. It is called MailChimp for WordPress. It integrates subscription forms on your website in order to gain the needed subscribers. When a user subscribes the system redirects them to a custom “Thank you for your subscription” page. You can even use Contact Form 7 and other WordPress plugins to improve the integration.

Gain e-mail newsletter subscribers for MailChimp straight from your WordPress website

Easy, right?

But I assume that this might not be the thing that you are looking for. Then perhaps you might want to try out MailPoet in order to create perfect newsletters straight from your dashboard. Yes, this is possible and it is also extremely easy. Have a look at the article in TheCMSPlace that I have written about MailPoet and how to use it for efficient e-mail marketing campaigns.

In the linked article you will notice the option to choose between an external/custom mail server or the default mail server. When you enter the settings for an external service (such as Mandrill) all of your newsletters will be sent via this server and your own will be safe.

But this applies to the functionality of MailPoet only. If you want to use a custom server for all your e-mails then you might want to consider installing WP Mail SMTP.

This WordPress plugin will allow you to configure a SMTP based service or mailserver that is different than the mailserver for your hosting. This happens by reconfiguring the wp_mail() function to use SMTP instead of mail(). WP Mail SMTP also creates an options page to manage the settings. It is located under the main “Settings” menu in your WordPress dashboard and is called “Email”.

In it you can set the following options:

So the only thing left to do is to choose a custom mail server or service, right? The great news is that there are some really good services for the task at hand. Below you will see some of the most commonly used ones:

Most of these services provide free and limited e-mail sending. This is simply great since you can try them without spending any money and if you are satisfied then you can purchase a paid plan. Also speaking of payment – there are different models for example: pay as you go, payment plans, etc. Just find the most suitable one for you and use it with WP Mail SMTP.

Share your thoughts in the comments below and don’t forget to mention you favorite custom server/service for e-mail sending in WordPress.

See you soon friends!

MailPoet – the powerful way to send newsletters

Hello friends,

In this post I will present you one extremely powerful and yet easy to use WordPress plugin that will allow you to get e-mail subscribers, create newsletters and of course send and track them.

This powerful solution is called MailPoet.

MailPoet - WordPress plugin for powerful newsletters

As usual you need to install and activate the plugin. Then a new section will appear in your dashboard. It is called MailPoet. In it you will find 4 subsections – Newsletters, Subscribers, Settings and Premium.

Let’s start with the Settings subsection.

The first tab is the “Basics” tab. There you need to define the Company info (for a corporate website) and the e-mail notifications – i.e. on which e-mail should they be sent to, on what occasion, etc. Then you have to set the sender name and e-mail address and after this you have to determine whether your visitors can subscribe from the comments or when they are creating their accounts (if you allow account creation of course).

Then come the first newsletter specific settings. MailPoet allows you to set unsubscribe links, set the unsubscribe page that the visitors will be redirected to upon that and the most important option for each HTML newsletter – the link to view it in the browser in case there is a problem opening it from the e-mail client.

The Basics tab of the MailPoet Settings

Then head to the “Forms” tab. You can create a form to allow subscriptions to your newsletter. Each form can be integrated using a shortcode, php code and iframe. For most of the cases the shortcode option will be sufficient.

The Forms tab of the MailPoet Settings

In the “Signup Confirmation” tab you are allowed to set whether you want to have signup confirmation or not. My advise is to allow this setting. This means that now you have to write your confirmation e-mail message and then choose the page that the visitors will be redirected to upon confirmation.

The Signup Confirmation tab of the MailPoet Settings

The “Send With…” tab is very important. You need to choose the mail server that you want to use for the newsletters. My advise is to select an external solution.

The Send with tab of the MailPoet Settings

Then you can set some advanced settings in the “Advanced” tab and in the “Add-ons” tab you can enhance the functionality of MailPoet by installing additional features (for example WooCommerce add-ons).

Now to the Newsletters subsection.

There you can create your newsletter design. It is extremely easy as MailPoet allows you to utilize the WordPress visual editor for each section of the newsletter and the rest is a matter of simple drag&drop. Each newsletter can be standard or automatic and you can send it to specific lists. These lists of subscribers are set within the Forms tab in the Settings subsection.

Create HTML newsletters with MailPoet

When you create the design of the newsletter MailPoet will allow you to send a sample one to an address of your choice. If you are satisfied then you can send it to the desired list of subscribers and of course track the open rate, click rate, unsubscription rate, etc. Most of the tracking options are for the premium version of MailPoet.

During the newsletter creation you can make once again changes regarding the sender info and the reply-to address if needed.

Edit the MailPoet Newsletters using the WordPress visual editor and drag&drop

Ok – now to the Subscribers subsection.

There you can see the name and e-mail of each subscriber and the list that they are subscribed to. You can also check whether they have confirmed or not the subscription and in case of a problem you can confirm it for them (always ask for permission before you proceed with this step). You can also unsubscribe users and delete them. One very important functionality of MailPoet is to allow you to edit and import lists and subscribers. Extremely useful especially if you have gained e-mail addresses via different plugin or solution.

Edit the subscribers to your WordPress newsletter in the Subscribers subsection of MailPoet

Now to the Premium subsection.

Information about the premium version of MailPoet can be found in the Premium subscetion of the plugin

There you will be presented with the even more powerful premium features of MailPoet. For example in the free version you are allowed to send newsletters to only 2000 subscribers. This limit is removed in the premium version. Also regarding the tracking options – the premium version of MailPoet allows you to gain even more insights about the actions of the subscribers when they receive your newsletter. This is vital for your e-mail marketing strategy!

Also speaking of SPAM – the premium version of MailPoet allows you to get your spam score in 1 click while you are designing your newsletter thanks to the popular in-house tool of MailPoet called mail-tester. You are also presented with the possibility to add a DKIM signature to your newsletters to increase their deliverability.

On the Premium subsection you will find all the necessary information about the premium version of MailPoet as well as its pricing.

In conclusion I’d like to say that MailPoet is a must have plugin for each WordPress website. It is fast, easy to use and extremely powerful. Even the free version is sufficient enough for a small blog or recently started website so you should really consider it.

You can share your thoughts on MailPoet in the comments below. Please spread the word about this post in the social media and have fun using MailPoet.

See you soon friends!

Product Catalogue for WordPress

Do you want to showcase your products in a digital catalogue on your WordPress website?

The great news is that everything is possible when it comes to WordPress. There are many awesome solutions that will allow you to do this – starting from a simple gallery plugin, passing through some catalogue WordPress themes and finally – the dozens of plugins. And speaking of plugins I would like to present to you one of them that might just be the solution for your digital catalogue needs.

Ladies and gentlemen, without further ado I’d like you to meet WP Catalogue.

The name of this plugin speaks for its purposes. However there is much to benefit from by using WP Catalogue. This is an excellent way to display each of your products by creating stylish and professional looking catalogues. But despite of its great functionality this plugin (like many others) is extremely easy to setup and use. And if you don’t like its default view, then you can easily customize it as well. This plugin is available in multiple languages and can be easily translated if needed which makes it perfect for all markets.

WP Catalogue can be integrated at a page of your choice by simply placing the shortcode in the WordPress editor. This means that you need to create a new page, and then add WP Catalogue to it.

But before any of your products are displayed, you need to adjust some settings. So let’s focus on this, shall we?

After installing WP Catalogue a new section appears in your WordPress dashboard with the same name. It has several sub-sections: WP Catalogue, Categories, Order and Settings. In the latter you need to make the basic configuration of the plugin by choosing:

At the end of the Settings page you are going to find two text boxes that will allow you to insert and close your theme divs if there is a problem regarding the integration of WP Catalogue and the theme’s design. A special HOWTO is available within the plugin’s documentation on achieving this and the creators of the plugin are providing excellent support if you are having problems with these settings. However there might not be a need to add anything there as WP Catalogue should work flawlessly with most of the themes.

So after you are done with the Settings you need to save them (please do not forget to do this) and enter the Categories sub-section. There you need to define your product’s categories – it is the same as if you are adding a default WordPress category so you shouldn’t have any problems there.

Then enter the WP Catalogue sub-section and start adding your products. Again this will be as if you are writing your next blog post i.e. this is extremely easy. Assign each product to its respective category and add images and description. If your theme provides customization to your posts by utilizing some sort of page builder, then you can use it on your product pages as well. Also you can add the price of the product here, but bear in mind that WP Catalogue is not meant to be used for eCommerce purposes. It is created just to display your products but you can add links to your eCommerce solution if needed. What I’d recommend you to do is to place a link for a inquiry about each product. Then the customer can contact you personally for more information and you can make the sell directly (and much easier).

But let’s return to the plugin’s functionality. So by now you should have made the necessary settings, integrated WP Catalogue in your theme’s design. added product categories and respectively your products with images and detailed descriptions. Now you need to change the order in which the categories will be displayed. This is done by clicking on the Order sub-section and using drag&drop.

With this your digital catalogue is fully operational and you can start showcasing your products. WP Catalogue also has a pro version that provides additional functionalities such as fully responsive design so that your clients can browse your products by using their mobile devices.

You can check some demo catalogues on the WP Catalogue page at wordpress.org. You can also see some reviews and get further information about the plugin.

What is your favorite solution for catalogues in WordPress? Share this in the comments below.

See you again friends!

Top 5 tips on promoting your blog or site on Google+

All marketers know that building quality traffic to your blog or site requires constant effort. Unique and engaging content is certainly one of the key ingredients. Gone are the days of relying purely on traffic from SERP, we all know now that we should dedicate time and effort to attracting usage from SM networks. So, how about Google+? For many professionals this platform is a mystery at best or the “spare wheel” of the SM world at worst.

Here are 5 tips that will actually show you that there is considerable mileage in Google+ and you should take advantage of them to promote your site or blog.

1. Communities of enthusiasts

One of the key benefits of being on Google+ is that you can target specific communities that have interests matching your content and objectives. Find the right community (popularity and relevance are important), ask to join, provide value and post but don’t spam. If you are interesting and engaging, you will awaken genuine interest, which will result in more traffic and shares to your pages.

2. Take care when setting up your Business Page

Similarly to a Facebook Page, you’ll need to set up one on Google+. You will need a personal profile to be able to do that. To make the most of it add:

3. Influencers

Google+ is no different than any other “network”, whether it is in the digital or real world. So the simple rule of networking and engaging with real people who are influencers in their field applies here too. Use the “Find people” tool to connect with them – share their updates, follow up on communication and you will gradually get noticed and your content shared.

4. Hashtags

You can use hashtags on Google+ like in other SM platforms. 3 is the golden rule here and if you really think them through, you will stand out as most people overlook the importance of hashtags on Google+.

5. Optimize

Yes, it is important to optimize your content on Google+ just like you do on your blog or website.  Here is some useful advice on what you should focus on:

If you follow these tips and do some additional research about Google+ you can make the platform a very valuable asset in your overall SM marketing mix. Like with any other channels, there are no “ready-made” formulas, you need to be creative and find out what works for you and your business, as this will vary greatly.